Cover letter

The advice given is telling us that we only need to write and send resumes/cover letters it you have investigated the company. It says that a leeter should be specific and personal. It seems that most people have the misconception that by sending mass resumes. cover letters out to people it is going to land them a job. The problem with this thinking is that it is too much paper for human resoureces to go through and the chances are that you are not going to land the position if you do not show some sort of intrest in the company its self. I agree with the advise but I also thinnk that given a great cover letter you can increase the odds of getting an interview drastically. The one area hat I was unaware of something that could be done is the follow up. This helps to show a future employer that you are really willing and wanting to work for their company.